SEO for Law Firms Basics

I’ve been in the SEO industry for over fourteen years and the legal SEO vertical for seven. In that time, I’ve seen the digital landscape change dramatically. The days where a few e-zine articles could rank a site, much less the old school link building strategies (compared to today’s complex architecture), are long gone. 
Read more at Ranking.io...

branding your law firm

One of the most important decisions you’ll make with your law firm’s social marketing is its brand persona. How will you present yourself to prospective clients? What language and attitude should you convey? We’ll walk you through that and more. 

Newsletter mistakes to avoid

Newsletters work – that’s why so many lawyers and accountants use them. Their marketing magic lies in keeping you constantly top-of-mind with your target market in the most professional way possible.

6 top marketing tips for lawyers

Are you having marketing meetings? Talk is cheap. Buy-in and action is key. Thinking and planning is the easy part for lawyers. Implementation is not. Remember that discussions, meetings, and planning are only the start. The key is taking ACTION. The big question… What actions should be taken? Here are our Top Six Marketing Tips...
Read more at Legal Marketing Blog...

Social Media apps for lawyers

Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it.
Read more at HubSpot...

email replies from bounces out of control

Have you ever run an email campaign or sent out a newsletter over the Holidays? If you have, and you sent your emails from your regular email address, you probably found that your Inbox was flooded with automated messages from recipients who were on holiday. Father Christmas just got you a big old bag of automated electronic mail reminding you of how seemingly no-one but you is working. Great.
Read more at DotNewsConnect...

Sales and marketing in law firms

When I ask lawyers to differentiate the terms, their answers reveal a gut-level appreciation that marketing is somehow broader, more diffuse, while selling is more focused and has more to do with immediacy and closure. So, for law firms, is the difference between marketing and sales merely semantic and, therefore, unimportant? I’ll argue that the difference is both meaningful and important. 
Read more at JDSupra...

Good tips for website design

We’ve had the privilege of working with hundreds of lawyers across the United States and we’ve reviewed thousands of lawyer websites since we launched Spotlight Branding back in 2011. As a result, we’ve got a strong grasp on what works, what doesn’t, and where many lawyers are being led astray.
Read more at Spotlight Branding...

6 must haves for law firm websites

Your website is one of the most important marketing and business development tools you have. The primary purpose of your website is two fold: 1) to help potential clients find you; and 2) once they find you, to tell them about you and what you do. There are 6 website features that are crucial to generating more leads: Mobile, Contact Info, Attorney Profiles, Practices Areas, Testimonials and Reviews, and a Blog.
Read more at Legal Technology Today...

Use video on your law firm website

Video is a highly effective marketing channel and you should strongly consider leveraging it on your law firm website. In this article, I’ll break down four reasons why this is the case.
Read more at Law Technology Today...

Tips for law firm websites

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start?
Read more at Modern Marketing...

Top 10 websites by Lawyerist

For eight years, we have been finding the best examples of law firm website design from numerous nominations. Our selection criteria include best practices for website design, basic search engine optimization, and website security. Here are the top ten for 2017
Read more at The Lawyerist...

Online reviews

The next time a new client finds you, it will likely be via a Google search on a cell phone, including the phrase "reviews of..."

Almost everyone -- 92% of consumers -- now read online reviews to judge local businesses, according to BrightLocal. Regardless of your real-world reputation -- friends, colleagues, the bench or opposing counsel -- your online reputation can literally make or break your law practice.
Read more at Larry Bodine's Blog...

5 mistakes law firms make on facebook

Many people think Facebook’s sole purpose is to share pictures and thoughts with friends and family around the world. However, Facebook also offers a number of excellent marketing tools for business professionals, such as law firms, that can help you reach out to the over 900+ million users currently using the site.
Read more at Cliccmedia...

Using LinkedIn for Lawyers

There are many ways to generate new business-development conversations with the right decision makers; networking, client referrals, strategic introductions as well as casting wider nets inside of existing clients. LinkedIn, although considered a social selling site is really a business research and engagement platform.
Read more at Legal Productivity...

Social media for law firms

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.” “I can’t see how Twitter could possibly result in anything positive.” “Why would I want to spend time on Facebook?”

I understand this doubt, and I also understand what causes it. Why don’t we spend a few minutes talking about a few ways to overcome that doubt about social media.
Read more at Merlandmarketing.com

Internet marketing has become a fraud

If you thought Wall Street was a den of thieves, then welcome to Internet marketing. I just attended a jam packed conference in Central London with over 500 people. Now hold on tight to your selfie stick 'cause you'll want to hear this…
Takeout 1: Internet marketing has become a fraud.
Read more at LinkedIn...

4 social media tips

Social media is one of the most effective ways to get in front of the people you want to serve. But so many entrepreneurs are doing it wrong. If you’re not succeeding at social media, chances are…

  • You’re not using the right social media platforms.
  • You’re not effectively using each social media platforms.
  • You’re using social media just to deliver annoying sales pitches.

Of course, there could be other reasons, but these are some of the most common. That’s why you have to make sure you’re making the best use of each social media platform you work with.
Read more at Small Business Trends...

tips to improving your law firm website

For most new law firm websites, I think the most-interesting question is how big an improvement is it over the previous one(s).  Is it just a polished-up 2016 version of the previous site?  Or is it a significant strategic overhaul as well?
Read more at Fishman Marketing...

Using Twitter to build legal skills

Twitter is a great platform for meeting and nurturing relationships with fellow professionals, sharing your thoughts and useful links, and catching up on the latest news and trends. It’s also a terrific tool to learn by monitoring targeted practice area topics and following industry and legal experts and thought leaders.
Read more at Legal Productivity...

Social media for lawyers

Social media marketing is great if you’re selling a product that suits being advertised on it, like a clothing or make up brand for example. It gets a little trickier however if your trying to sell a service that isn’t quite so attractive or ‘sexy’.

What makes a good lawyer website

Having a truly great website for one’s law firm is a visible differentiator.  If potential clients are evaluating multiple firms, the quality of a firm’s website leaves an impression and is especially important. In my day-to-day as an online marketer for lawyers, I often speak with lawyers wanting to make the best possible web presence for their law firm. But, the “best” law firm website is going to vary based on each firm’s goals. Let’s take a look at some elements that can separate out your firm’s website and make it more of a best lawyer website than an OK lawyer website.
Read more at JurisPage...

Using Reddit for law firm marketing

“You can get anything you want at Alice’s Restaurant,” Arlo Guthrie sang way back in 1967. Pretty much the same is true of Reddit. In fact, the menu is quite a bit more varied than Alice’s ever was. On Reddit, you can find everything from cutesy pet photos to hard-core porn, from computer reviews to movie reviews, from political commentary to gaming tips. But does it have anything useful to offer lawyers?
Read more at Above the Law...

social media 11 times more effective for law firm marketingCNBC’s Uptin Saiidi (@uptin) reports that social media influence marketing is eleven times more effective than online advertising pursuant to a new study by TapInfluence. As a result, marketers are moving advertising dollars from print, television and online ads to social media.
Read more at Real Lawyers Have Blogs...

law firms need to stay current with technologyWe are at a point in society where it is no longer cute to be technologically impaired. The world is technologically savvy, our clients are technologically savvy, and our jurors are technologically savvy. You can’t play the “but I’m just a lawyer” card anymore when it comes to technology IQ. Here are three things that we should be looking at this year to stay current.
Read more at Above the Law...

law firm online marketingIn a world that is dictated by technology, members of the legal profession must be able to create an online presence in order to stay ahead of their competition. A lawyer marketing specialist will be a very indispensable ally for any practicing attorney who would like to make his legal presence felt in 2016.
Read more at Before It Is News...

lawyer business lunch tipsBuilding client relationships is a fundamental element of business that takes common sense, but is not common practice. The 2015 Altman Weil Law Firm’s in Transition survey revealed that only 64 percent of firms are planning on having their management visit key clients and less than half surveyed intend on conducting formal client interviews.
Read more at Bloomberg BNA...

Marketing-Your-Law-Firm-52Dawe & Gardner has announced a weekly series of step-by-step marketing advice, tips, and proven concepts to help attorney marketing for firms of all sizes.

law firm website improvementsIf your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to use.
Read more at Before It's News...

improve contact us webpageThe “Contact Us” page should be one of the most heavily trafficked pages of your law firm’s website — from both desktop and mobile devices. Yet this page is often overlooked, as most firms don’t fully utilize it. Instead, they simply display their address and phone number. Why not bring the same thought and creativity displayed on the rest of your site to this page as well? Some tips follow...
Read more at Attorney At Work...

rainmaker for law firmsEvery lawyer can be a rainmaker. Just like everyone can be in shape. It takes discipline, organization and repetition to see results. Here’s what the rainmakers do and #1 is absolutely the top tip:
Read more at Law Vision Group...

email lists for law firmsFor most lawyers email is the bane of their existence – I would be willing to bet good money that you have hundreds (if not thousands) of emails piled up in your inbox right now! But email can be a lawyers friend, particularly when it comes to marketing a law practice and establishing yourself as the “go-to” authority in your practice area.
Read more at JDBlogger...

marketing law firms spendLaw firms currently spend 2.6% of firm revenue on marketing and business development.* This is less than half of what other large B2B professional service firms spend: 5.6%. More importantly—in 2005 law firms allocated 2.3% of revenue. In effect, marketing and business development is no more of a priority today than it was 10 years ago. Yes—the absolute dollars have gone up—but proportionally it is virtually identical to 2005.
Read more at The Mad Clientist...

commoditisation in law firmsYou wouldn’t think that law firms would be so discriminating when it comes to their revenue streams—after all, money looks the same whether it’s in a bank account or an account ledger. But for many large firms, there is a stigma that comes with doing the kind of repetitive, low-end work that rarely generates sizeable fees.
Read more at The ABAJournal...

characteristics of a great lawyer websiteThe qualities of a good attorney website have changed considerably over the past several years. Infrequently updated, brochure style websites no longer meet the needs of firms that wish to pursue an integrated on- and offline marketing strategy. Websites must be designed to keep visitors interested. They should contain current, relevant content and give users plenty of opportunity to take actions that generate leads for the firm. Having a website is the bare minimum.
Read more at Custom Leagal Marketing...

being found on the internetQuality new clients being the lifeblood of any law firm aiming to remain profitable in today’s highly-competitive environment, ask yourself these 3 vital questions now –

Attorney directoriesLegal directories offer an extremely easy, effective, and affordable way for attorneys and law firms to advertise on the Internet and promote their brand. As an attorney, you already realize the importance of promoting your practice to get your website in front of the right crowd. That’s where law firm directories come in handy!
Read more at Attorney Rankings DOT org...

lawyer backlinksTo help your law firm rank within the top 3 spots of both Google’s “7 Pack” (local listings) and organic web results, you must execute a variety of online marketing tactics. Publish monthly posts in the form of blogs, incorporate video marketing and link building. Most importantly, always remember to social share your posts, engage with your audience and be consistent. Our focus today will be on link building, where we will provide a small list of top quality directories where you should list your legal website and/or profile.
Read more at CliccMedia...

shoestring law firm marketingShoestring marketing is an old concept – tried and tested, and extremely powerful. Whether you have a large marketing budget or a limited one, follow the “6 Practical Steps” below to get maximum benefit for minimum cost.
Read more at GhostDigest...

attracting legal clientsProspective clients “pass” qualified lawyers and firms on their way to the lawyer they will ultimately hire. But what is it that draws them to your site? What do you have on your site that attracts them? Something that other firms, or maybe even other community resources, link to? What compels those visitors to come back to your site over and over again?
Read more at the American Bar Association...

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