LinkedIn for Lawyers

According to Forbes, LinkedIn drives 64% of all social media visits to company websites. And 74% of those on LinkedIn use it to research companies and people. Do you really want to offer an incomplete LinkedIn profile when others come to check you out? Yet Forbes also tells us that over 50% of the LinkedIn profiles are not completed or optimized.
Read more at JD Supra...

Buffer report on social media 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017.
Read more at the Buffer Blog... 

Cost effective marketing

For the technically-savvy entrepreneur, building a business online and doing it on a shoestring budget isn't just some fairytale fantasy, it's a proven reality. However, for those that aren't in-the-know, finding the right strategies that work can prove to be a painful and costly experience. Not everyone has the budget to make those mistakes.
Read more at Forbes Magazine...

social media toolsFor most businesses, social media marketing is something that shouldn’t be ignored. Depending on your audience, there’s generally a social media platform that actively engages with them, and offers a channel for you to engage with them, too.
Read more at Tweak Your Business...

linkedin improvemnetsWith 277 million users and counting, LinkedIn has become the definitive business networking site. If you're just using the site as a place to keep your resume online, however, then you're missing out on some great opportunities. LinkedIn has been rolling out several new features in the past year, including a new publishing platform and a revamped "Who's Viewed Your Profile" function. Here's a look at 11 ways you can make LinkedIn a more valuable tool for keeping in touch with your network and getting recruiters to come to you.
Read more at LinkedIn by Ryan Bradley...

6 ways to make money for law firm on facebookThere are over 40 million active small business Pages on Facebook. Do you have one for your law practice? If you’re like most attorneys, you put up a Page because someone told you it was important. Maybe you spent an hour tinkering with it on a Sunday evening as a way to pass the time before Game of Thrones, or during a lull in the work day. You set it up, invited your friends to Like your Page (amazing how those terms are capitalized in our post-Facebook world), and then forgot about it. Don’t be sad, you’re not alone. Most of the bankruptcy lawyers I’ve met have done the same thing – they couldn’t justify taking the time to cultivate a Page because they didn’t see the value in doing so.
Read more at Legal Practice Pro...

social media law firmsA recent article reported that only five managing partners of AmLaw 100 firms use Twitter. I was relieved to know that I’m one of the few. It wasn’t my idea to open an account but that of our Global Communications team. My blog also started after a suggestion from them and I’m really happy to see that it connects our people from each and every office to the global firm, particularly those who don’t have the daily opportunity of being in touch with other colleagues from other parts of the world.
Read more at Bloomberg BNA...

twitter tips for lawyersIf you are still trying to wrap your head around how to use Twitter, here are 7 tips that can take you from Twitter newbie to tweetmaster quickly...
Read more at The National Law Review...

facebook to identify expertsThough not directed specifically at lawyers, Facebook has been granted a patent which identifies experts and their degree of influence. Rather than a directory of lawyers and other professionals rated by numbers or personal andectotes, Facebook will deliver something more valuable to both experts and the consumers of professional services.
Read more at Real Lawyers Have Blogs...

social media checklist for businessIf you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels. Thanks to The Whole Brain Group (www.thewholebraingroup.com) for sharing this valuable information with us.

law firm seo searchAs we look back on 2014, we can identify a multitude of changes that have taken place. Some met with joy, but most with a sense of confusion and fear of what is to come. One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015.
Read more at Hinge Marketing...

social media tips for law firmsAre you a lawyer looking to use social media to promote your law firm? Perhaps you work in law firm marketing and have been tasked with creating a social media marketing plan for your law firm. This article explains some of the ways you can use social media marketing for law firms to grow your practice.
Read more at Cube Social...

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