How well does your firm sell itself? |
 |
 |
 |
 There's an old song, originally made famous back in the 1930s by Ella Fitzgerald, which goes: ‘It ain't what you do, it's the way that you do it - that's what gets results.' As with many other classic lyrics, these words have a timeless quality: in this case they have a particular relevance to the way in which law firms implement successful sales strategies.
|
