|Monday, 30 August 2010 12:40|
All too often we follow the pattern of what others have done when designing our own website. One needs to think about what your prospective client will want from your website. I very much doubt that they will be interested in the number of awards you have accumulated over the years; they will be more interested in finding out your hourly rate.
Marketing your firm is one of the key components of your website, but don't lose sight of the fact that you need to offer some valuable "day to day" kind of information to satisfy common questions that are fired at your staff by your prospective or existing clients. After all cutting down on phones calls saves you time.
A picture paints 1000 words and in this case a friend, who is extremely knowledgeable in practice management, sent me this venn diagram of a law firm website. You need to think not only about marketing but also about what questions your clients are going to ask.