law firm client gift

We all love receiving gifts and most of us get a warm feeling about giving others something, especially when they don’t expect anything.

response to client calls and emails quickly

We all have nightmare stories about providers in the service industry - how they never pitch for a quote, they never call back, or they forget to quote after the initial meeting.

SWIFT testing blockchain for interbank transactions

An announcement Thursday (Jan. 12) said SWIFT will launch a proof-of-concept test to explore the use of blockchain technology for cross-border payments and settlements by banks. Described as a “research effort,” the move is part of its overall global payments innovation (GPI) initiative, SWIFT noted, which explores innovative technologies to streamline and accelerate interbank payments used to move money across borders.
Read more at Pymnts.com...

Law and blockchain

Josh Stark is a lawyer and head of operations and legal at Ledger Labs, a blockchain consultancy based in Toronto. In this CoinDesk Op-Ed, Stark argues that the field of "law and blockchain" encompasses two distinct topics: the application of law to the technology, and separately, the potential for that technology to transform legal systems and services.
Read more at CoinDesk...

creating a good law firm domain name

First impressions count…in terms of marketing and in terms of stickability in the mind of your potential client. Domain names are the first impression your firm will get when people either Google your law firm, or when given the domain name by others. Make sure it is a good and lasting impression.

5 mistakes law firms make on facebook

Many people think Facebook’s sole purpose is to share pictures and thoughts with friends and family around the world. However, Facebook also offers a number of excellent marketing tools for business professionals, such as law firms, that can help you reach out to the over 900+ million users currently using the site.
Read more at Cliccmedia...

Data recover software review

Recovering deleted files from a storage device can be difficult for non-techies, but there is software available which makes the process easier for users. Recovery software varies in price and efficiency, though, and is often not as effective as taking the device to a professional.
Read more at MyBroadband...

SEO basics for law firms

Search Engine Optimisation (SEO) is a rather large unwieldly and ever-changing practice that is time-consuming and mundane. Most of the time I recommend getting in a specialist in the SEO space, but it is important that before you go down that road, that you understand the basics of how it works.

Buffer report on social media 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017.
Read more at the Buffer Blog... 

Cost effective marketing

For the technically-savvy entrepreneur, building a business online and doing it on a shoestring budget isn't just some fairytale fantasy, it's a proven reality. However, for those that aren't in-the-know, finding the right strategies that work can prove to be a painful and costly experience. Not everyone has the budget to make those mistakes.
Read more at Forbes Magazine...

Law Firm Blogs

If you are going to make a new year’s resolution about your law firm marketing in the next few weeks, I would suggest you seriously consider improving your law firm blog.

call your clients

I believe that there are attorneys that have lost the plot with what they offer society. The client is not the conduit to offer the attorney more billable hours, the client is somebody/entity that you and your law firm need to take a serious interest in, be invested in their business, to be able to really help them when they are in trouble.

legal tech for 2017

We can’t help it. At year-end we commit to change (12,000 steps a day, I’m looking at you). On top of personal goals, many attorneys resolve to improve their practices. We commit to fewer hours, quicker meetings, better marketing and ROI.

Whatever your goals, consider how technology will help you. Below, I detail why tech competence is important to attorneys, some common tech questions to ask and how attending a legal technology show is a good way to kick-start solutions.
Read more a Buffalo Law Journal...

Christmas card

How many Christmas cards have you received in the last 2 weeks and will receive in the remaining days leading up to Christmas?

Disruptive technology in the legal sector

New disruptive technology for business allows routine tasks to be automated, driving efficiencies in a number of different sectors and allowing for better cost predictability and service quality for clients. In the legal market, it’s doing away with outdated, manual and time-consuming tasks that are better left to technology.
Read more at the Samsung Insights Blog...

Google yourself to check marketing

To start off, Googling yourself and your firm, may give you a very important heads up on some bad publicity that people are seeing when trying to find you on the internet. But there are many other great reasons why this regular practice will benefit you.

robot lawyers help people represent themselves in court

An online robot lawyer designed to help people represent themselves in court state their case to the sentencing magistrate will be launched by a Melbourne law firm this week. Bill Doogue, a partner at Doogue O'Brien George, said he had seen too many people — up to 30 per cent — going through the court system unrepresented.
Read more at ABC News...

Dont chase two rabbits at once in marketing

“Focus! If you chase two rabbits, both will escape” (ancient Chinese proverb)

AI in law firms interview

Veteran class action litigator Garry Mathiason, a short time ago, traded his management role as firm chairman for a new challenge, co-chairing the firm’s emergent Robotics, Artificial Intelligence (AI), and Automation practice group. Mathiason recently sat down in his San Francisco office with ALM Director of Intelligence Dirk Olin to discuss the new group as well as the brave new world of the law machine.
Read more at Inside Counsel...

Attorney networking tips

People who have a great experience - whichever way that experience is deemed as great – will bring your law firm more business. At the very least, it will bring people to your door, whether that expected experience converts them to a client or not, depends on how you treat them when they arrive.

Using LinkedIn for Lawyers

There are many ways to generate new business-development conversations with the right decision makers; networking, client referrals, strategic introductions as well as casting wider nets inside of existing clients. LinkedIn, although considered a social selling site is really a business research and engagement platform.
Read more at Legal Productivity...

Law firm follow up calls

You know the good feeling we get when the car workshop calls you to see if your service with them went as planned? What is stopping your law firm from making a similar follow up call to make your clients feel just that extra bit special after doing business with you?

Gazebo advertising idea for law firms

Don’t think for a second that branding at a non-related function or event will not create leads for your law firm. Firstly, just having your name up there creates awareness, secondly if it is really unrelated, the firm name will stick in the prospect's mind even more.

Lawyers and AI working together

Yes, artificial technology is rapidly improving — and true ,  AI will invade the legal business before you know it — but futuristic AI-infused robot lawyers aren’t going to replace legal pros anytime soon. AI-based tools and technologies created and customized for legal work are coming for sure, though.
That’s good news. AI-enabled software can use pattern recognition and extreme machine learning algorithms to help legal pros work faster. Their capability digest vast amounts of information and interpret it can help you work smarter, too.
Read more at aNewDomain...

Social media for law firms

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.” “I can’t see how Twitter could possibly result in anything positive.” “Why would I want to spend time on Facebook?”

I understand this doubt, and I also understand what causes it. Why don’t we spend a few minutes talking about a few ways to overcome that doubt about social media.
Read more at Merlandmarketing.com

Tracking visitors to your law firm website

I know I sound like a stuck record, but as I have said many times before, “If you cannot measure your marketing efforts/results, you should not do marketing!”. Here are some ways to measure your marketing efforts…

Using CMS systems for law firm websites

If you have an extra large marketing budget, I agree that you should have a custom website designed with a special administration module attached that allows your staff to edit the content – otherwise for 97% of the law firms in the world – I strongly suggest using a CMS (Content Management System) platform for your website.

Internet marketing has become a fraud

If you thought Wall Street was a den of thieves, then welcome to Internet marketing. I just attended a jam packed conference in Central London with over 500 people. Now hold on tight to your selfie stick 'cause you'll want to hear this…
Takeout 1: Internet marketing has become a fraud.
Read more at LinkedIn...

Business card ideas for lawyers

The old school introduction and information exchange is still handled by the business card. It makes sense to use this opportunity to stand out above the rest. Here are some aspects to an effective business card.

4 social media tips

Social media is one of the most effective ways to get in front of the people you want to serve. But so many entrepreneurs are doing it wrong. If you’re not succeeding at social media, chances are…

  • You’re not using the right social media platforms.
  • You’re not effectively using each social media platforms.
  • You’re using social media just to deliver annoying sales pitches.

Of course, there could be other reasons, but these are some of the most common. That’s why you have to make sure you’re making the best use of each social media platform you work with.
Read more at Small Business Trends...

Paid Facebook marketing for law firms not so great

This last week we took a relatively good post reaching over 300 people with 8 engagements, we boosted that post for 24 hours with a ceiling of $20. This reached an additional 70 people and increase the engagement by 2 for $4.45. Not worth it, I think.

law firm preventing extinction

In an interview with NZ blog LawFuel, Jordan Furlong gave some advice to solo and small-firm lawyers who want to “avoid extinction.”
Read more at The Lawyerist... 

Facebook engagement for law firms

Well, my experiment to drive engagement by posting good content, pictures and questions last week did not work. Let us look at a few more options and improve on a couple of things for the coming week.

tips to improving your law firm website

For most new law firm websites, I think the most-interesting question is how big an improvement is it over the previous one(s).  Is it just a polished-up 2016 version of the previous site?  Or is it a significant strategic overhaul as well?
Read more at Fishman Marketing...

Building engagement for your law firm Facebook page

Let’s put aside the virtual “North of Umgeni River Property Law” Facebook page, and use our own Tech4Law Facebook page to continue this session, in other words – eating our own dogfood - this will allow us to demonstrate our efforts in a real live environment.

Step by step guide to a Facebook page for a law firm

We continue from last weeks’ article - Starting a Facebook Page for Your Law Firm – Baby Steps – and now we continue the setup to complete our Facebook page profile.

Using Twitter to build legal skills

Twitter is a great platform for meeting and nurturing relationships with fellow professionals, sharing your thoughts and useful links, and catching up on the latest news and trends. It’s also a terrific tool to learn by monitoring targeted practice area topics and following industry and legal experts and thought leaders.
Read more at Legal Productivity...

Facebook for lawyers - step by step

I decided to start a small series inside a series giving you the exact steps to creating a Facebook page for your clients and prospects. So follow these steps if you don’t have a Facebook page for your law firm or if you have one already, use these to double check what you have already done.

Facebook tips for law firms

Ask any lawyer about their presence on Facebook and watch their body language, the arms fold, legs cross and if wearing a jacket, they would probably button it up tight. It is not something lawyers feel warm and fuzzy about, the openness, sharing, free opinions and “out of control” aspects all are very foreign to law.But the opportunities for marketing a law firm are plenty...

Boosting law form content

When we start off in the social media/blog or website news, we tend to think that creating the great content is enough to bring in the masses – alas, we are mistaken, that is only the beginning and boosting the effectiveness and spreading the word are what makes us the money.

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