9 ways to run a small law firm like a businessBoth the paper and infographic propose nine proven techniques for running a law firm as a business. It brings together research, best practices and ideas from Ann Guinn, a practice management consultant. These nine strategies are:
Read more at The Business of Law Blog...

why hire a criminal defence investigatorLegendary attorney Melvin Belli once said, “If your investigator is good enough, most any lawyer will do.” That’s a bit of hyperbole, but there’s no question that hiring the right investigator really can make you a winner.

legal secretary for profitabilitySeveral years ago, even before the economic downturn, there was a lot of discussion about the changing role of legal secretaries, which morphed into aggressive efforts by firms to increase their attorney-to-secretary ratios. What used to be 2:1 ratios became 3:1 and then 4:1, if not more. The downturn only pushed firms to cut staff even further.
Read more at Law Technology Today...

Marketing-Your-Law-Firm-52Dawe & Gardner has announced a weekly series of step-by-step marketing advice, tips, and proven concepts to help attorney marketing for firms of all sizes.

law firm website improvementsIf your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to use.
Read more at Before It's News...

2016-legal-technologyLegal technology is not about having transparent touchscreen monitors or algorithms that write our briefs for us or one-click solutions to problems. Legal technology is simply about finding ways to work more efficiently so that we can spend more time focusing on substantive things and less time doing mundane tasks like copying, Bates labeling, retyping pleading templates, or whatever. Since the new year is upon us, here are three goals that you can set to work better:
Read more at Above the Law...

beyond the billable hourDiscover how offering alternative fee arrangements complement your client service and benefit your bottom line. The billable hour is inefficient and prone to abuse…and entrenched in the law firm business model and culture. But change is underway. Get a free e-book from Rocket Matter on the topic.
Read more at Legal Productivity...

tech trends for law firms for 2016PwC’s UK Law Firm Survey 2015 indicated that 95% of law firms plan to invest in IT in 2016 to improve efficiency and that the Top 10 firms interviewed feel they are winning against competition because they are investing in technology. Experts suggest that cloud adoption, communication and the emergence of alternative business models look to be the three dominant trends for legal tech in 2016.
Read more at Legal Support Network...

innovations in law firmsThere has been a great deal of trepidation for a number of reasons when it comes to Financial and Legal firms adopting cloud services. Privacy and Security is without a doubt the biggest of all the concerns.  However, there is a silver lining with some promising trends.
Read more at Cloud Tweaks...

cut law firm costsThe lawyer read my “Your Paralegals Are an Embarrassment” rant and is trying to make his paralegals available to less efficient practices. He’s eliminated one position and has a few others in his sights. But some tasks “require” the use of paralegals, he said. Now, let’s be clear. I don’t hate paralegals. I know some very fine paralegals, and my practice would never have become successful had it not been for one paralegal in particular. He was amazing and contributed in a way that was beyond anything anyone would ever have expected.
Read more at Divorce Discourse...

Law firm whats hot and what notThis, our 27th annual report, has been the most difficult of all to write because of the volume of continuous, sometimes conflicting, changes affecting the legal profession — which many firms still have not recognized or accepted. As always, “What’s Hot and What’s Not in the Legal Profession” is based on information we compile throughout the year, not only from clients and many other firms but also from surveys, legal departments and providers of legal services and support to law firms and their clients.
Read more at Attorney at Work...

improve contact us webpageThe “Contact Us” page should be one of the most heavily trafficked pages of your law firm’s website — from both desktop and mobile devices. Yet this page is often overlooked, as most firms don’t fully utilize it. Instead, they simply display their address and phone number. Why not bring the same thought and creativity displayed on the rest of your site to this page as well? Some tips follow...
Read more at Attorney At Work...

law firm policies and proceduresThe holiday season is officially here and the new year is just around the corner! This is the perfect time to reflect and re-evaluate what worked and didn’t work for you and your firm this past year. To get you started, here are five suggested policies and procedures you should have in place for your firm.
Read more at Law Technology Today...

call centre popiThe Protection of Personal Information (POPI) Act has been making headlines over the past couple of months, especially where contact centres are concerned, which opens the debate to what contact centres need to and have done to ensure that they comply with the new Act.

rainmaker for law firmsEvery lawyer can be a rainmaker. Just like everyone can be in shape. It takes discipline, organization and repetition to see results. Here’s what the rainmakers do and #1 is absolutely the top tip:
Read more at Law Vision Group...

Rick-Crouch-and-AssociatesA criminal defence attorney’s role is to provide their clients with the very best defence they can and hope to be able to prove that they are not guilty of any of the charges brought against them or at the very least that they are guilty of a lesser charge. The criminal defence attorney is to do all of this while working on other time demanding cases and fighting a system that wants nothing more than to put their client behind bars.

email lists for law firmsFor most lawyers email is the bane of their existence – I would be willing to bet good money that you have hundreds (if not thousands) of emails piled up in your inbox right now! But email can be a lawyers friend, particularly when it comes to marketing a law practice and establishing yourself as the “go-to” authority in your practice area.
Read more at JDBlogger...

social media toolsFor most businesses, social media marketing is something that shouldn’t be ignored. Depending on your audience, there’s generally a social media platform that actively engages with them, and offers a channel for you to engage with them, too.
Read more at Tweak Your Business...

artificial intelligenceThe recent media frenzy about artificial intelligence (AI) has been unavoidable. This vision has perhaps come a step closer with the arrival of IBM Watson and Richard Susskind's latest book, The Future of the Professions, which predicts an internet society with greater virtual interaction with professional services such as doctors, teachers, accountants, architects and lawyers.
Read more at LegalWeek...

marketing law firms spendLaw firms currently spend 2.6% of firm revenue on marketing and business development.* This is less than half of what other large B2B professional service firms spend: 5.6%. More importantly—in 2005 law firms allocated 2.3% of revenue. In effect, marketing and business development is no more of a priority today than it was 10 years ago. Yes—the absolute dollars have gone up—but proportionally it is virtually identical to 2005.
Read more at The Mad Clientist...

commoditisation in law firmsYou wouldn’t think that law firms would be so discriminating when it comes to their revenue streams—after all, money looks the same whether it’s in a bank account or an account ledger. But for many large firms, there is a stigma that comes with doing the kind of repetitive, low-end work that rarely generates sizeable fees.
Read more at The ABAJournal...

niche law practiceIt’s no secret that the legal marketplace is in turmoil. The combination of tight-fisted consumers, an oversupply of lawyers, and increased competition from nonlawyers has created the perfect storm in the legal market. In this competitive environment, lawyers must distinguish themselves from the competition in order to claim a bigger piece of the pie. One way to do this: Build a niche law practice says Jeramie Fortenberry.
Read more at the American Bar Association...

dumb and dumber llpIf you rely on hourly billing, you might as well go ahead and change your firm’s name to Dumb & Dumber LLP. So says law management consultant John Chisholm, who predicts the “selling time” business model will soon go the way of the dodo. “Rather than wait for clients and external disruptors to kill it as will happen, as a profession we are better moving to a different business and pricing model ourselves,” he says in this interview with LegalTrek.
Read more at Lawyers Mutual...

branding your law firmDeveloping brand recognition is crucial because it creates a snapshot of a firm’s business personality—e.g., traditional and sophisticated, colorful and friendly, or tough and exacting—and sets the tone for what customers can expect. Most law firm logos tend to be fairly conservative, sticking with a safe, classic typeface and only one color. But new firms open every year and competition for clients is steep, so everyone is working hard to distinguish themselves from the pack.
Read more at California Lawyer...

characteristics of a great lawyer websiteThe qualities of a good attorney website have changed considerably over the past several years. Infrequently updated, brochure style websites no longer meet the needs of firms that wish to pursue an integrated on- and offline marketing strategy. Websites must be designed to keep visitors interested. They should contain current, relevant content and give users plenty of opportunity to take actions that generate leads for the firm. Having a website is the bare minimum.
Read more at Custom Leagal Marketing...

being found on the internetQuality new clients being the lifeblood of any law firm aiming to remain profitable in today’s highly-competitive environment, ask yourself these 3 vital questions now –

thomson reuters partners with ibm watsonNEW YORK — Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, and IBM (NYSE: IBM) have announced that they have entered into an agreement to enhance customer solutions across Thomson Reuters using Watson.

billable hour deadIt has been criticized as inefficient, needlessly punitive, and susceptible to abuse. Law students are warned about it. Attorneys have called for its death and likened living under its regime to a “living hell.” Still, the billable hour reigns. But that may not always be the case, as shifts in the legal industry are forcing traditional law firms to reconsider their structures.
Read more at The Atlantic...

Attorney directoriesLegal directories offer an extremely easy, effective, and affordable way for attorneys and law firms to advertise on the Internet and promote their brand. As an attorney, you already realize the importance of promoting your practice to get your website in front of the right crowd. That’s where law firm directories come in handy!
Read more at Attorney Rankings DOT org...

bitcoinTechnology experts have compared Bitcoin to the Mona Lisa, calling it a masterpiece of technology. Bitcoin is undoubtedly the wild west of finance where huge amounts of wealth can be created and destroyed in a nanosecond.

linkedin improvemnetsWith 277 million users and counting, LinkedIn has become the definitive business networking site. If you're just using the site as a place to keep your resume online, however, then you're missing out on some great opportunities. LinkedIn has been rolling out several new features in the past year, including a new publishing platform and a revamped "Who's Viewed Your Profile" function. Here's a look at 11 ways you can make LinkedIn a more valuable tool for keeping in touch with your network and getting recruiters to come to you.
Read more at LinkedIn by Ryan Bradley...

not all doom and gloom paralegal professionI recently came across a rather…how shall I say it, um…interesting article regarding paralegals and technology. The title of this captivating online missive (captivating like you can’t believe you’re actually reading these words on a screen written by an alleged colleague and not someone holding himself out to be the omnipotent predictor of the damned) was “Your Paralegals Are an Embarrassment.” The gist of it was that robots and technology will undoubtedly take over our jobs, attorneys who have a lot of paralegals should be embarrassed, and if you work as a paralegal—you’re doomed.
Read more at The Paralegal Society...

6 ways to make money for law firm on facebookThere are over 40 million active small business Pages on Facebook. Do you have one for your law practice? If you’re like most attorneys, you put up a Page because someone told you it was important. Maybe you spent an hour tinkering with it on a Sunday evening as a way to pass the time before Game of Thrones, or during a lull in the work day. You set it up, invited your friends to Like your Page (amazing how those terms are capitalized in our post-Facebook world), and then forgot about it. Don’t be sad, you’re not alone. Most of the bankruptcy lawyers I’ve met have done the same thing – they couldn’t justify taking the time to cultivate a Page because they didn’t see the value in doing so.
Read more at Legal Practice Pro...

lawyer backlinksTo help your law firm rank within the top 3 spots of both Google’s “7 Pack” (local listings) and organic web results, you must execute a variety of online marketing tactics. Publish monthly posts in the form of blogs, incorporate video marketing and link building. Most importantly, always remember to social share your posts, engage with your audience and be consistent. Our focus today will be on link building, where we will provide a small list of top quality directories where you should list your legal website and/or profile.
Read more at CliccMedia...

shoestring law firm marketingShoestring marketing is an old concept – tried and tested, and extremely powerful. Whether you have a large marketing budget or a limited one, follow the “6 Practical Steps” below to get maximum benefit for minimum cost.
Read more at GhostDigest...

attracting legal clientsProspective clients “pass” qualified lawyers and firms on their way to the lawyer they will ultimately hire. But what is it that draws them to your site? What do you have on your site that attracts them? Something that other firms, or maybe even other community resources, link to? What compels those visitors to come back to your site over and over again?
Read more at the American Bar Association...

Uber legal in the futureMy friend the wonderful Fred Banning at Pinsents posted on Pulse yesterday about his view of a legal 'Uber' (the disruption benchmark de jour), but I'm worried that he, and many others, are missing the point about what's really disruptive about Uber-style models and why they are more threatening to 'traditional' law firms - and to tomorrow's lawyers.
Read more at Legal Support Network...

law firm partnership pros and consYears ago, I read about a marriage prenuptial agreement that was incredibly specific as to each spouse’s responsibilities, right down to the husband’s obligation to put the toothpaste cap back on the toothpaste tube. Most people thought it was a prenup gone wild. The spouses, however, clearly approved of and signed on the dotted line because it illuminated all the expectations each had of the other. Neither was in the dark about their marital responsibilities, and where there is transparency there are no surprises.
Read more at Above The Law...

how much money to spend on marketing law firmNot one attorney asking this question is going about it the right way. They are all wrong! They are all asking the wrong question. That’s right. You heard me. “What percentage of my gross revenues should I spend on marketing my law firm?” is the wrong question. The right question to ask is “How many cases do I want to sign up?”
Read more at PILMMA.com...

home depot law firm marketingI was having lunch with a friend when our conversation drifted to marketing and he brought up an interesting insight. “No one ever goes to Home Depot to buy a shovel,” he said. “They go to Home Depot because they need a hole in the ground.” At first I thought he had helped himself to too much iced tea, but then the idea started to sink in for me. The consumer cares far less about the tool, or the solution, that they are using than the problem they are using it to fix.
Read more at Bloomberg BNA...

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