online directoriesMore and more people prefer to search online for law firms instead of using an actual hard copy phone book. This makes legal directories an excellent and targeted source of obtaining qualified leads. A legal directory drives traffic to your website, increases your page ranking, as well as indexes your web pages. It is critical that you understand the marketing needs of your company and post your profile information in specialized legal directories.
Read more at HG.org...

identity theft poor destructionBusinesses that fail to effectively dispose of documents containing personal details of customers and employees are placing these stakeholders at an increased risk of identity theft.

sticky landing page ppcYour law firm’s website is an investment of resources – time, expense and expertise. Building smart landing pages for your Pay-Per-Click campaign will reap rewards as you convert more prospects.
Read more at Law Web Marketing...

social media tips for law firmsAre you a lawyer looking to use social media to promote your law firm? Perhaps you work in law firm marketing and have been tasked with creating a social media marketing plan for your law firm. This article explains some of the ways you can use social media marketing for law firms to grow your practice.
Read more at Cube Social...

What are the Going Law Firm Rates by Practice AreaWhat rates can corporate counsel expect to spend for outside counsel by practice area? The chart nearby, while complex at first glance, encompasses an enormous amount of data with an at-a-glance view of what the going rates are for legal services by practice area in United States.
Read more at Business of Law Blog...

barnacle SEOIt’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very stiff and a great example of this is just looking at the costs per click if you do PPC. Simply put, Barnacle SEO is leveraging other websites rankings for your benefit.
Read more at Lawyer SEO Marketing...

lenovo phoneLawyers and law firms may no longer delay. All of their websites and blogs need to be optimized for mobile. Look no further than Kaylene Hong’s (@kaylenehong) report this morning for The Next Web that Lenovo, the world’s largest vendor of PC’s by sales volume, is becoming more of a mobile firm. It’s selling more smartphones than PCs for the first time ever.
Read more at Real Lawyers Have Blogs...

manual typewriterI often write about how quickly technology has changed and how difficult it can be for lawyers to keep up. It’s tough enough to keep abreast of changes in your practice area, let alone staying on top of the latest technology advancements.
Read more at MyCase.com...

futureWhile all of this is scary to think about for young lawyers, it could be tantalizing indeed for law firm leaders and, especially, their corporate clients. Since at least the recent recession, that group has done endless hand-wringing (more, even, than the hand-wringing that has gone into predicting the future of law) over the tremendous expense of training associates. But why worry about that tortuous process...
Read more at Law360...

succession planningThe issue of succession planning at law firms has received the attention of commentators and I have written about it as well. Demographically, the need among law firms to address succession is mounting as the boomer generation ages. Because the number of firms facing succession issues increase with each passing year, planning at firms is now more important than ever.
Read more at Managing Law Firm Transition...

South african attorneys associationThe South African Attorneys Association (SAAA) through its chairperson, Praveen Sham, notes that the Legal Practice Bill, which was passed by the National Council of Provinces (NCOP) National Assembly (NA) in March 2014, is still awaiting President Zuma’s signature.

six tips to becoming a rainmakerAs a lawyer, one of your most valuable assets is your professional network. Developing a meaningful network of potential clients and referral sources may seem overwhelming, but it is simpler than you may think. Follow these tips and you will be on your way to cultivating the type of contact list you will need to generate business.
Read more at The Recorder...

strictly conveyancingSydney, NSW – Strictly Conveyancing has announced that they use a fixed pricing structure unlike other similar services out there. The company has said that their new fixed pricing structure has no hidden charges and there are unexpected fees added to the final bill presented to their clients.

Productization of Legal ServicesLawyers tend to be unwilling to look to other professions or industries to find ways to improve their practices and work. We might call this approach “law practice exceptionalism,” the belief that nearly every aspect of the practice of law is unique and must be considered in isolation from what we see elsewhere. We all have heard or said, “But law is different. Really.”
Read more at the American Bar Association website...

legal secretary salary surveySalary research in the local legal market is crucial to both employers and employees and we are often asked for the latest results – so why then is everybody so uncooperative when it comes to providing 11 clicks of the mouse in the anonymous legal secretary salary survey?

money tree 6 profit points for every law firmFrom reduced profits to the need for fewer attorneys, law firm partners and chief financial officers are well aware of the implications of continued economic conditions for their firm. But before taking drastic measures, such as layoffs and salary cuts, every law firm should look at strategies that can help relieve some pressure on firm profit margins. There are 6 Profit Points of every law firm that, in these days of shrinking client demand and growing firm expenses, should be integral to any strategy. If you want ideas for increasing firm profitability, this is a must read.
Read more on the PDF created by LexisNexis and The Profit Point Group...

verdin law firmLooking at the numbers, Isaul Verdin sees the impact of employing online software tools in his law firm. His firm, VerdinLaw, has seen 100% revenue growth three years running, with profit margins upwards of 40%. Such numbers raise eyebrows, especially among firms more than 10 times his size. His firm, after all, is composed of only three lawyers.
Read more at Law Technology Today...

key performance indicator law firmIt almost sounds like one of those whacky “Lose weight with this one weird trick” internet ads. Some law firms are improving profitability without having to raise billing rates, win new business or without having attorneys bill more hours. These partners are improving their firm’s bottom line by rethinking efficient ways to manage the firm.
Read more at Business of Law Blog...

Lawyer technologyOver the Memorial Day weekend, I had a chance to catch up on my reading while lounging by the pool. Of particular note was the new report released by the International Legal Technology Association (ILTA), entitled Legal Technology Future Horizons.  The report is a hefty 140 pages and lured me on with the promise to  “provide insights and practical ideas to inform the development of future business and IT strategies for law firms, law departments and legal technology vendors.”
Read more at Good2BSocial...

kcmprPeople with personal legal matters are far more likely to turn to trusted sources instead of impersonal sources to find a lawyer, according to a public opinion poll conducted by KCM PR's Legal Marketing & Media team. KCM PR, a public relations firm with a division just for lawyers, serves as trusted adviser for many of the best-known law firms as well as up-and-comers.

social media for law firmsIf you think you can't use social media for marketing, think again. Opportunities for companies in these sectors to use social media marketing are vast. It's just knowing how to proceed that makes all of the difference. Here are some ideas even a lawyer could love.
Read more at Inc.Com...

Facebook for attorneysIn our recent Law Firm Marketing Workshops in the major centres around the country I picked up rather mixed feelings about law firms using of Facebook as a marketing medium.

sars easyfileAs a South African employer, you are required to reconcile and submit PAYE, UIF and SDL contributions for the period 01 March 2013 to 28 February 2014. You need to submit accurate and complete employee tax certificates and a reconciliation of contributions for the year.

Internet marketing for lawyersWhether you have been marketing your law firm for years or whether you’re starting a new practice, getting clients is important for your business. Over time you can develop a strong network for offline advertising including referrals, word of mouth and repeat customers. But how do you market your law firm in today’s competitive market? Should you market your law firm online?
Read more at Lawyer SEO Marketing...

Sage pastel bee123South African businesses must take action now to benchmark and maximise their Black Economic Empowerment (BEE) scores under the Department of Trade & Industry's new BEE Codes before the transitional period ends on 30 April 2015.

Graeme PalmerAdvances in technology have seen a significant increase in e-commerce transactions where goods and services are supplied to South African consumers through the medium of the internet. The Value Added Tax Act, 1991 (the VAT Act) requires VAT to be charged on these transactions at the standard rate of 14%. A South African supplier of e-commerce services would therefore register as a VAT vendor, submit returns, and pay over the tax collected to SARS.

business developmentThe business of law has changed dramatically in the last ten years. Firms large and small are under more pressure than ever to overcome fee resistance, deliver added value, and secure decreasingly loyal clients. At my firm, a twenty-attorney business law firm representing business clients in transactions and litigation, we have taken these changes as a mandate to do nothing less than transform the firm.
Read more at Legal Executive Insights...

legal secretaries salary survey 2014The start to the Legal Secretary Salary Survey 2014 has been rather slow. What we are trying to establish is a guideline that both firms and secretaries have, that can help them understand what the expected salaries should be in this segment. Everybody is always extremely grateful of the information once we publish the compiled report – but what people fail to realise, is that this report cannot be sucked from thin air, it requires 2 minutes of your time to participate.

Cape town law firm marketing workshop

The Law Firm Marketing Workshop, which has been very well received in Gauteng and KwaZulu-Natal, is coming to Cape Town. We all know that attorneys should be focused on practising law, but when the business stops coming through the door, it is time to find new ways of attracting the correct clientele. Some gold nuggets in law firm marketing are sitting right under your noses!

legal secretaries salary survey 2014The Legal Secretary Salary Survey 2014 is now live and awaiting your input. We have done our best to incorporate all the requests we had regarding the survey criteria. Take the survey now.

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other legal secretary salary survey criteriaThe criteria for the legal secretary/paralegal salary survey has been amended to reflect as much of the feedback as possible. Obviously we want this survey to be accurate when it is launched, so your feedback again is vital.

Consumer-attorney-Search-using-webPicture this scenario: Your basement drain backs up and the room begins to flood. You grab your copy of the Yellow Pages, flip through to the “Plumbers” section and scan the listings — all of which offer company names, contact information and maybe some overheated ad copy. Feels a little inefficient, doesn’t it?
Read more at Lawyer Marketing...

call centre smart diallersThere are many companies that long for the days where landlines were still the norm, particularly when it comes to debt collecting. Because landlines were analogue and geographic in nature, which meant that callers had no idea who has ringing and whoever was calling knew or could find the address that landline was attached to, people were simply more likely to answer their phones.

law firm marketing workshop durbanThe Law Firm Marketing Workshop in Durban is poised to be a most impactful and practical guide to helping law firms market their services if the Gauteng delegates’ glowing reviews are anything to go by. What makes this workshop really exciting is that the knowledge shared not only from our side, but between the delegates is absolute gold to law firms wanting to market themselves better.

other legal secretary salary survey criteriaWe have had numerous requests from secretaries as well as partners of legal firms who have asked Tech4Law to publish a new updated Legal Secretary Salary Survey to be more useful in the legal market today. Now before we launch the survey we want to make sure we have the correct criteria to most accurately determine the salaries of the legal secretaries.

pope twitter lessonsSince his election in March 2013, Pope Francis, the leader of the Roman Catholic Church, has surprised many by embracing Twitter as a valuable tool to communicate with his global congregation of followers. Pope Francis’s approach to Twitter has been an enormous success: the official @Pontifex Twitter accounts, at the time of writing, have close to 11 million followers. What’s more, the Pope’s regular, informal tweeting style has made him the single most re-tweeted world leader!
Read more at SocialBro...

how to keep track of timeTracking your time rather than reconstructing it at the end of the month turns out to be really important. As in, not-overbilling-your-clients-by-23% important. Whether or not you share your time records with your clients in real time, you do need to keep a time log. Hopefully that is a no-brainer for everyone who reads this post, but I doubt it. I have known plenty of lawyers who reconstruct time at the end of every month — or every couple of months — from their calendar, emails, and memory.
Read more at The Lawyerist...

legalstartups-on-mobileJoey Mucha used to seal a business deal with a handshake or an e-mail. Now he whips out his smartphone. The San Francisco entrepreneur runs a side business renting out skee ball machines. With the company growing steadily, Mucha decided last year he needed to use contracts to protect his clients and the business.
Read more at The Los Angeles Times...

law firm marketing workshop durbanThe Law Firm Marketing Workshop that has been fully booked in Gauteng is going to be repeated around the country and the next stop is in Durban on the 26th March 2014. Through the launch of the Gauteng workshop we had a number of interested parties from the other major centres, wanting to know when we were brining the workshop to their area.

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