Everyone talks about getting instant referrals via the internet is quick and easy by using Google Adwords, but nobody really shows us the process in simple steps. I am going to guide you via a few simple steps to register, list your adverts and warn you of a few things that could cost you a packet if you are not aware of them lurking just below the surface to the first time user.
POPI is not yet in effect, but good privacy procedures when contacting your clients and prospects not only puts you on the right side of the POPI and the CPA, but protects your firm when people get irate when receiving marketing from your firm and stops your email domain from being blacklisted by email security systems – something that will take a lot of work and time to recover a domain good standing.
Video to online awareness for websites or social media is like heat to a popcorn seed sitting in oil. It creates an explosion in your online exposure. But maybe not so easy for a law firm to do!
I have given many free marketing tips for law firms, but just about every idea I have mentioned requires ongoing effort from the law firm’s side. These simple marketing tips, require no ongoing effort, no money and will make a vast improvement to your professional image.
Law firms by the very nature of their business, put out a huge amount of paperwork through the day to day correspondence. It is one of your fundamental necessities on practicing law – well, until everything goes paperless. Why do law firms not take more care in the design and appeal of their company logo?
We all know the above heading is true, law firms hate to open themselves up to feedback. Although positive feedback is brilliant, the law firm cringes when thinking about the damage a negative review or feedback will do to them.
Lawyers get twitchy when you tell them to give away information, but educating your clients or prospects is in no way doing a knowledge dump of your expertise – give them enough information for them to know the pit falls and to realise when they need to call your law firm for help.
Today I’d like to talk about one of Google’s most underrated creations, something that is often overlooked when creating a website or looking at a firm’s web presence. It’s an easy and free way to improve your visibility on Google. I am speaking about Google+.
Sort of the opposite that you may have heard from anyone involved in marketing, SEO, wed design or brand awareness consultants.
The technology age offers many efficient and effective ways to market your law firm, but nothing ever will beat face-to-face networking.
Previously we looked at reasons why people used Facebook, as well as why somebody would want to follow, like or share a page or post. I guarantee you that the average Joan Soap is not going to search for the local law firm to follow their office, people and activities.
For those of us who use Facebook – 13 000 000 South Africans and 124 500 000 in Africa – there are two simple things that I would like us to look at, why do we use Facebook and then the next logical step to that is why we Join or Like a Facebook page.
The age-old handwritten letter is an extremely powerful way of marketing your services. Something everyone knows how to do, has the equipment, but just have forgotten to use.
Nothing worse than clicking an advert in Google search about a special weekend getaway in Knysna and landing on a website that tells you about the travel agency and you spend frustrated minutes trying to find the actual special. Right?
We need to spend a little more time on understanding keywords to give our online marketing a better chance of succeeding. Not all keywords are created equal, here are some important facts to remember.
Not sure how I can emphasise the huge importance of choosing the correct keywords before you get stuck into your law firm marketing, most importantly online campaigns. You really have no choice, you have to do this properly and before you launch any campaign.
Most of the marketing initiatives we cover in the Law Firm Marketing 101, take time, continuous effort and often a good bit of cash. Online directories on the other hand are relatively quick, cheap and they don't take constant effort.
We spoke about this in the “Before you start!” section, the costly and simple option is outsourcing this to a marketing services company – but in this article we will address what is needed to have an effective marketing machine using your own staff.
4W - Who, what, when and where. In our previous chapter about planning in Law Firm Marketing 101, we introduced the 4 "W"s and explained briefly what these stood for in the planning stage. Now we will focus on each of these aspects in their marketing role.
And we are off! Most people launch into marketing before making some very important decisions. Almost like going to the movies without any idea of the show times, what’s on and whether you have enough money to pay for a ticket.
To start off with, I’m not sure we will get to 101 articles where we help law firms market themselves better, but then again we may fly past with regular feedback and interaction from Southern Africa law firms.