DStv today announced the launch of BoxOffice, a Video-on-Demand service for South Africa. This service gives subscribers the opportunity to rent the latest Hollywood blockbusters from the comfort of their home. According to Imtiaz Patel, Group CEO of MultiChoice South Africa, "The BoxOffice service is a result of our continuous drive for innovation. The future of DStv relies on us offering simplicity and convenience to our subscribers in a changing world. Last year we introduced DStv On Demand and BoxOffice is the next step in the DStv product evolution."