The-importance-of-social-media-in-law-firmsIn our research to date we have not yet seen or heard the CEO or managing partner of a major firm who really gets social media marketing. Someone willing to get out in front of the issue by publicly acknowledging how it plays a vital role in a lawyer’s and firm’s business development and relationship building efforts. That is up until now! Yesterday we were delighted when Bloomberg’s new website and newsletter Big Law Business, published a video interview with Carter Phillips, the Chair of Sidley Austin’s Executive Committee in which he talks about the marketing efforts of his firm, and directly addresses the importance of social media.
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