For lawyers is the world really all about Google rankings?

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google_logoI love Google. Google's given us access to more information from more people than we could have ever dreamed of only a few years ago.  I was struck when over 220 lawyers from 30 states gathered in Seattle for Avvo's Internet marketing conference that the lion's share of the discussion was all about getting to the top of the search results at Google. Little on how to be a better lawyer or how to help more people as a lawyer.
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