Why The Contact Form On Your Website Shouldn’t Be An Intake Interview

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contact-formsI have come across many lawyer websites with a problem. The site looks fine, they have good calls to action so that the user knows what to do. The user clicks on the "Contact Us" or "Free Case Evaluation" form only to find a looooong questionnaire asking for every detail short of their social security number. The user thinks about how long it will take to complete the form....and bolts.
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