Lawyers and AI working together

AI vs. Lawyers: The Ultimate Showdown

In a new study, LawGeex has achieved an  average 94% accuracy rate at surfacing risks in Non-Disclosure Agreements (NDAs), one of the most common...
Free law firm marketing consulting

Apply for Free Law Firm Marketing Consulting – 6 months

Our Law Firm Marketing 101 series has been going for over a year now, with us publishing one practical tip for law firms to...
CRM systems

Why should a law firm use a CRM system?

Any business, looking to grow and nurture their client base must use a Customer Relationship Management system – FACT. A law firm is a...
attorneys are not natural sales people

Most attorneys aren’t sales people

Most attorneys aren’t sales people, fact. Most sales people aren’t knowledgeable in law, fact. Both careers need education, experience and hard work to perfect...
Have your goal in mind when starting a marketing campaign

Law Firm Marketing in Reverse

Planning your marketing campaigns is vital when deciding to chase new business – just having a plan to follow and measure along the way....
Law firms and cybercrime future

Cybercrime: Law firms under threat

In this piece, I expand on the issue of cybercrime as a serious threat facing law firms. This topic was first introduced...

Legal Billing Rule #6: Delaying Billing is Like Giving Away Free Money

By not sending your bills out on time you are essentially offering interest-free financing and performing your services at a discount. Growing up...

Law Firm Marketing Workshop in Port Elizabeth on 25th October 2013

Marketing a law firm is like being from Venus and marketing any other business or service is like being from planet Earth. We all...
Explaining distributed ledgers for lawyers

Blockchain for Lawyers: What Is a ‘Distributed Ledger’, and Why Is It Useful to...

As the digital age has given rise to newer, more efficient technologies, legal professionals have begun to integrate them into standard legal processes. From...
Stand out from the competition

Why should people do business with your law firm?

To the man on the street, there does not seem to be that much that differentiates one law firm from another. Your goal in...