Social Media_WorkshopMost tech-savvy people (of all ages) are in the social media bubble – why should Port Elizabeth law firms care about this bubble, surely just like the fax machine this phase will pass?

In this morning’s interactive session we will tackle the relatively unknown territory of social media in local law firms.

A medium that costs nothing to publish, increases the number of people marketing in the same space, increases the number of people interacting (in other words more prospects) and generally makes it more difficult to be visible above the rest of the crowd.

But….

All is not lost! There are many effective ways that make your law firm to stand out – without buying friends, likes and followers. Come and spend three hours with us and realise what needs to be done to use this bubble as an effective marketing tool.

Topics that will be covered:

·         Which social media platforms should you make use of?

·         LinkedIn explained

·         Facebook explained

·         Twitter explained

·         Desktop applications to use to control your interaction

·         Measuring your success

o   How many followers, likes or friends are enough?

·         Twitter

o   What to tweet?

o   Where to find interesting topics?

o   How to find like focused followers?

o   Why is the new-look profile so important?

o   Your twitter handle

o   Which person should be responsible?

·         Facebook

o   Personal versus Business

o   What is the essence of the Page?

o   Find the purpose

o   Who should post?

o   What to post?

o   When to use pictures?

o   How to find content?

o   What makes a good page?

o   How to encourage interaction?

·         LinkedIn

o   Profile

o   Groups

o   Listen, watch and learn before you engage

o   Create a company profile for the firm

o   Interact.

·         Automatic  postings

·         Contractors

·         Finding out where your customers interact

·         Free advice on the social media networks

·         Polls

·         Questions

·         Charity

·         Videos

Who are we expecting to attend?

·         Attorneys

·         Paralegals

·         Law firm office managers.

Your investment in this interactive session is R300 excluding VAT.

If you cannot see value for money after the presentation, we will gladly refund you the money.

We are limited to 36 seats at this venue; don’t delay in confirming your attendance.

Venue:
The Paragon
15 Mangold Street, Newton Park, Port Elizabeth

Date:
23rd October 2012

Time:
8:00 for 8:30am until 11:30

RSVP:
Email us at events@tech4law.co.za with the name of the delegates and billing information.

 

 

 

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