Whether you want to start an email marketing campaign or an email newsletter, there are a variety of tools for the job. According to the Content Marketing Institute’s 2020 B2C Benchmarks, Budgets, and Trends report, email newsletters are some of the highest performing content types for securing and nurturing leads. Once you get into a cadence, and with the right tools, email marketing is a terrific way to educate and inform clients, as well as stay top of mind with former clients and contacts.
Campaign or Newsletter?
Are you actively seeking business or interested in delivering content/news/updates? An email campaign typically accomplishes the former, with touch points to potential, current, and former clients/contacts. An email newsletter focuses on the latter – sending a regular informative update to subscribers. Your firm may do both.