Find a niche market for your law firm

It is widely accepted that niche legal practices are more sustainable than general purpose law firms.

'Niche' might be achieved through a geographic location (small town), a foreign language, a special client relationship, or specialisation in a particular aspect of law.

Always be on the lookout for niche work. It is golden! And really hard to find.

"niche" - denoting or relating to products, services, or interests that appeal to a small, specialised section of the population.

An extract from the Business Advice for Law Firms e-book by AJS

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