The metaverse is getting much attention now as technologists, marketers, and pundits examine and debate what’s possible in this domain and how companies can leverage it. As a result, brands may wonder if they should create metaverse experiences now or wait and see if the metaverse lives up to the hype.
We think the decision is easier to make with an imaginative perspective on the metaverse, how it may evolve, and how your key personas, business, technology, and infrastructure can benefit from it.
