boardwThere’s an old song, originally made famous back in the 1930s by Ella Fitzgerald, which goes: ‘It ain’t what you do, it’s the way that you do it – that’s what gets results.’ As with many other classic lyrics, these words have a timeless quality: in this case they have a particular relevance to the way in which law firms implement successful sales strategies. (Editor: The article by the Law Gazette has removed the original article – sorry)

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