value-proposition-for-lawyers

I recently overheard a lawyer explain his practice and I walked away thinking that there was nothing in his description that gave me the slightest idea what he actually does for people — in other words, the outcome. The question in the minds of most clients is, how can you help me? When you describe your practice, you need to think about your value proposition. How will clients be better off?

What benefits do you provide?

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