A generation of young (and not-so-young) adults opting to take the future into their own hands and carve a path for themselves. Choosing to break away from the standard nine-to-five that left many of them disenfranchised.
The culmination of the standard job showing massive uncertainty along with COVID restrictions birthed a series of actions now known as the Great Resignation, which is exactly what it sounds like: generations of people quitting their jobs to start their own thing.
A huge number of small businesses were started in 2021, many of them being digital in nature. Research undertaken by SCORE showed that 88% of entrepreneurs believe online sales are an important source of revenue. We’d tend to agree, even without the data.