This 8-week part-time practical program is designed to provide students with the skills and confidence to implement their eMarketing (online marketing) tactics and strategies. The course is presented via the Internet. The course overs eMarketing strategy, email marketing, online advertising, affiliate marketing, search engine marketing, search engine optimization, PPC advertising, social media, viral marketing, online reputation management, WebPR, web site development and design, online copywriting, CRM, market research, mobile marketing and web analytics. For more information go to www.getsmarter.co.za.
