Meta Platforms’ dominance in the South African social media market is waning, with users of WhatsApp and Facebook beginning to turn to other platforms, like TikTok and Telegram.
This is according to Ornico and World Wide Worx’s Social Media Landscape Report 2025, which found that emotional attachment to social media is declining in the country.
Its surveys showed South Africans feel less compelled to view their social media feeds, which is the first time this has been noticed.
The report said this was particularly evident among young people, as user bases become more mature, skeptical and selective.
