As many know by now, I am a passionate advocate for business development through social media platforms. I find huge merit in building your business (and brand), creating an awareness about critical issues and thereafter inviting comment on them. Blogs are a great way of achieving this and as I have said so many times before, lawyers in South Africa need to start to embrace this technology in order to help their businesses thrive. Posted by Shamaa Sheik on www.Law24.com.