The legal profession is being commoditized by businesses and the internet. Companies are finding new and innovative ways to play both ends of the equation, that is, to make money from both attorneys and consumers of legal services, as well as ways to insert themselves further into the attorney-client relationship. Some of these companies have made brilliant business moves that I believe are responsible for some of the recent decline in lawyer happiness and quality of life. Legal marketing and business development is a slippery slope that we, as lawyers, need to understand before it’s too late.
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