According to Google Search, they’re about to launch the “Helpful Content Update.” That update starts rolling out next week after August 22nd and is likely to continue over two weeks. This is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people. The main idea here is to have this helpful content appear in search results
What is a people-first helpful content update?
This update is intended to better reward content visitors feel they’ve had a satisfying experience connecting to. Conversely, content that does not meet a potential client’s expectations does not perform as well.