We all—our clients included—became concerned for our very lives, and things that had been relevant just a week before were suddenly irrelevant. That was not the time for business-as-usual marketing. Many wise lawyers scaled back their traditional marketing and began inserting PSA-styled content.
Now we are rolling into phase two and three of the “New Normal that Isn’t Normal at All.” Some firms have reopened fully, some only partially, while others are still firmly shut and operating exclusively in remote status. With all the uncertainty across the country, it appears that the months to come will give us more of the same. So, the question is: “What now?”