Marketing during Covid-19

7 tips for cost-efficient and effective law firm marketing during COVID-19

We all—our clients included—became concerned for our very lives, and things that had been relevant just a week before were suddenly irrelevant. That was...
A man that stops advertising

Marketing advice from Henry Ford

Did you know that Henry Ford made watches for people who he cared about? He worked at the Edison Illuminating Company, moving up the ladder...
Google My Business for Law Firms

Google My Business for Law Firms

What is it? GMB is a free online listing in Google’s business directory. It is available for businesses and organizations to manage across Google’s...
LinkedIn Company Page for Law Firms

5 Noteworthy Law Firm LinkedIn Pages

LinkedIn has more than 660 million users in over 200 countries, making it the most popular business social networking platform worldwide. LinkedIn is unique...
Law firm marketing 2020

21 Law Firm Marketing Strategies for 2020

In this article, I’ll show you the latest law firm marketing strategies and techniques you can incorporate into your 2020 marketing plan. It includes a collection of...

Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you...

8 Social Media Tips for Small Businesses

Social media doesn’t have to be a massive commitment or time investment. It also doesn’t have to be a big mystery as to how...
Marketing your law firm on a tight budget

How to Market Your Law Firm on a Shoestring Budget

Tomorrow’s profits are driven by today’s marketing - I’m constantly amazed by the number of Small and Medium Practices who tell us that they don’t...
SEO for Law Firms Basics

Law Firm SEO: The Definitive First Page Rankings Guide for Lawyers

I’ve been in the SEO industry for over fourteen years and the legal SEO vertical for seven. In that time, I’ve seen the digital...
branding your law firm

What Should Your Law Firm’s Brand Persona Be?

One of the most important decisions you’ll make with your law firm’s social marketing is its brand persona. How will you present yourself to...
Newsletter mistakes to avoid

Avoid These Mistakes in Your Attorney-Client Newsletters!

Newsletters work – that’s why so many lawyers and accountants use them. Their marketing magic lies in keeping you constantly top-of-mind with your target...
6 top marketing tips for lawyers

Legal Business Development: Top Six Marketing Tips

Are you having marketing meetings? Talk is cheap. Buy-in and action is key. Thinking and planning is the easy part for lawyers. Implementation is...