How Marketing Changed in 2025 and What It Means for Brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied on traditional media rhythms...
From Legal Blogs and Publishing to Vertical Video
Doesn’t seem that long ago that I was reporting that over 60% of millennials were getting news on Facebook. Well it turns out it...
The hidden cost of shrinking your marketing investment
In tough economic times, marketing is often the first budget to get scaled back. But in complex industries, it’s often the glue holding everything...
Know the difference between brand perception vs. reputation to maximise business growth
In today's competitive business environment, where trends shift rapidly and customer loyalty is hard-won, understanding the distinction between brand perception and brand reputation is...
AI Armageddon is Here for Publishers Living off Search Traffic, Including Law Firms
The days of law firms and lawyers chasing search engine rankings from legal publishing and measuring such success via analytics may be coming to...
Mobile Only Indexing and Mobile Marketing For Lawyers
South Africans spend more than five hours (in fact an average of 5.15min/day - the highest in the world) on their mobile phones every day, and...
How to Market Your Firm on a Budget
February is all but coming to an end and with that the year is in full swing.
Our festive period is long over with, and...
Why Most Law Firm Websites Fail
A law firm’s website is much more than a digital brochure—it’s the gateway to earning the trust of potential clients and turning visitors into leads. Yet,...
LawDotNews rebranded – Snazzy New Look, Same Quality Content!
In case you hadn’t noticed, we’ve had a makeover. A bright new 2025 has dawned, and to celebrate we’re launching our new brand for...
Essential Guide to Law Firm SEO In 2025
In a digital age where securing clients is heavily influenced by online visibility, it is crucial to excel in SEO for attorneys. This comprehensive...
Definitive Guide to Marketing For Law Firms in 2025
Effective legal marketing strategy for law firms is key to client growth and firm success in 2025.
This article presents 20 proven strategies to enhance...
Where Referrals Fit in Your Sales Strategy
For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals.
Ask your...
