Avoid These Mistakes in Your Attorney-Client Newsletters!
Newsletters work – that’s why so many lawyers and accountants use them. Their marketing magic lies in keeping you constantly top-of-mind with your target...
Legal Business Development: Top Six Marketing Tips
Are you having marketing meetings? Talk is cheap. Buy-in and action is key. Thinking and planning is the easy part for lawyers. Implementation is...
How to Learn Social Media Marketing: 30 Resources for Beginners
Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it...
Email Marketing: Dealing with “Out-of-Office” Replies and Bounce Responses
Have you ever run an email campaign or sent out a newsletter over the Holidays? If you have, and you sent your emails from...
What Not to Do With Your Law Firm Website
We’ve had the privilege of working with hundreds of lawyers across the United States and we’ve reviewed thousands of lawyer websites since we launched...
What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing
When I ask lawyers to differentiate the terms, their answers reveal a gut-level appreciation that marketing is somehow broader, more diffuse, while selling is...
Six Features Every Law Firm Website Needs
Your website is one of the most important marketing and business development tools you have. The primary purpose of your website is two fold:...
Four Reasons to Use Video On Your Law Firm Website
Video is a highly effective marketing channel and you should strongly consider leveraging it on your law firm website. In this article, I’ll break...
Law Firm Websites — 5 Best Practices
Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation....
Best Law Firm Websites
For eight years, we have been finding the best examples of law firm website design from numerous nominations. Our selection criteria include best practices...
