Are your emails building brand trust?
Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents?...
8 Social Media Tips for Small Businesses
Social media doesn’t have to be a massive commitment or time investment. It also doesn’t have to be a big mystery as...
How to Market Your Law Firm on a Shoestring Budget
Tomorrow’s profits are driven by today’s marketing - I’m constantly amazed by the number of Small and Medium Practices who tell us that they don’t...
Law Firm SEO: The Definitive First Page Rankings Guide for Lawyers
I’ve been in the SEO industry for over fourteen years and the legal SEO vertical for seven. In that time, I’ve seen the digital...
What Should Your Law Firm’s Brand Persona Be?
One of the most important decisions you’ll make with your law firm’s social marketing is its brand persona. How will you present yourself to...
Avoid These Mistakes in Your Attorney-Client Newsletters!
Newsletters work – that’s why so many lawyers and accountants use them. Their marketing magic lies in keeping you constantly top-of-mind with your target...
Legal Business Development: Top Six Marketing Tips
Are you having marketing meetings? Talk is cheap. Buy-in and action is key. Thinking and planning is the easy part for lawyers. Implementation is...
How to Learn Social Media Marketing: 30 Resources for Beginners
Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it...
Email Marketing: Dealing with “Out-of-Office” Replies and Bounce Responses
Have you ever run an email campaign or sent out a newsletter over the Holidays? If you have, and you sent your emails from...
What Not to Do With Your Law Firm Website
We’ve had the privilege of working with hundreds of lawyers across the United States and we’ve reviewed thousands of lawyer websites since we launched...
What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing
When I ask lawyers to differentiate the terms, their answers reveal a gut-level appreciation that marketing is somehow broader, more diffuse, while selling is...
Six Features Every Law Firm Website Needs
Your website is one of the most important marketing and business development tools you have. The primary purpose of your website is two fold:...
