I was having lunch with a friend when our conversation drifted to marketing and he brought up an interesting insight. “No one ever goes to Home Depot to buy a shovel,” he said. “They go to Home Depot because they need a hole in the ground.” At first I thought he had helped himself to too much iced tea, but then the idea started to sink in for me. The consumer cares far less about the tool, or the solution, that they are using than the problem they are using it to fix.
Read more at Bloomberg BNA…
