What is it? GMB is a free online listing in Google’s business directory. It is available for businesses and organizations to manage across Google’s services like Search and Maps. What is important is that Google uses GMB listings in the local search results it presents. A well-organized entry in GMB therefore results in a better ranking in Google’s local organic search results, making it easier for people to find your firm. (‘Organic’ search results are the ones that are not paid for).