“Let’s try it and see what happens” is not a strategic marketing plan for a law firm. And yet, too many firms use this exact approach. They feel pressured to try it all because they see their competition or hear about new marketing techniques at conferences or networking events.
If you throw money and time at everything, you can’t tell what’s working, and more than likely, you’ll give up on all these marketing campaigns too soon.
But you’ll get seriously frustrated if you don’t use an aligned marketing plan for a law firm. Your law firm marketing plan should incorporate the following things:
