The truth is, most lawyers, most professionals of all stripes, aren’t very good on LinkedIn. We are, at best, C+ LinkedIn students. But, because the platform naturally elevates and amplifies all the A and B students, it can feel like “everybody is better at LinkedIn than I am.”
Here’s the good news: You don’t have to be a LinkedIn influencer or even a frequent poster for LinkedIn to be a potent business development tool.
In fact, I’ve all but stopped trying to convince my clients to regularly post on LinkedIn. That’s because lawyers tend to be overachieving perfectionists, and when an overachieving perfectionist can’t be perfect at something, they tend not to do it at all.
After all, who has time to live on social media when you have billable hours to tend to?