With over 800 million monthly active users, TikTok has some law firms ready to jump on the fast-growing app. The legal industry may be mostly traditional, but faced with mounting competition, more lawyers are experimenting with novel marketing approaches. TikTok has a lot of potential for law firms, but some are unsure about how to approach this non-traditional platform or whether it’s worth the effort. With growing engagement on #legaltok and #lawyertok, TikTok has plenty of lawyers leveraging it for success and generating high-quality leads. Here are some ways lawyers can use TikTok to build a brand presence and gain new clients and prospects.