Since his election in March 2013, Pope Francis, the leader of the Roman Catholic Church, has surprised many by embracing Twitter as a valuable tool to communicate with his global congregation of followers. Pope Francis’s approach to Twitter has been an enormous success: the official @Pontifex Twitter accounts, at the time of writing, have close to 11 million followers. What’s more, the Pope’s regular, informal tweeting style has made him the single most re-tweeted world leader!
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