It is widely accepted that niche legal practices are more sustainable than general purpose law firms.
‘Niche’ might be achieved through a geographic location (small town), a foreign language, a special client relationship, or specialisation in a particular aspect of law.
Always be on the lookout for niche work. It is golden! And really hard to find.
“niche” – denoting or relating to products, services, or interests that appeal to a small, specialised section of the population.
An extract from the Business Advice for Law Firms e-book by AJS