Under Armour Smart Running Shoe

Apollo Brands, the official distributor of Under Armour in South Africa, is proud to introduce the UA HOVR™ Machina, Featuring Real-Time Form Coaching to Help You Become a Better Runner. Whether they’re racing for a spot at the trials, to qualify for a marathon, or to shave a few seconds off their 5k best, runners are always looking for that extra edge. 

Often, runners are forced to choose a high-cushion running shoe for longer distance races, or a lightweight racing shoe for faster running. Under Armour sought to solve this problem and find the perfect balance, so you don’t have to sacrifice either.

The UA HOVR Machina mixes the speed of a racing shoe with the comfort of a long-distance trainer. Combine that with real-time Form Coaching and you’re equipped with the tools you need to reach your goals in 2020.

“With the UA HOVR Machina, we’ve found the ideal balance of cushion and energy return in a lightweight package—delivering snappy speed and a smooth ride—to make a shoe for runners who want to breakthrough their goals in 2020.” – Topher Gaylord, Group General Manager of Run, Train & Outdoor

Real-time coaching

All of the footwear in Under Armour’s 2020 run suite, including the UA HOVR Machina, come digitally connected, allowing runners not only to track and analyse their runs, but also to gain unprecedented insight into their running form. On February 1, 2020, UA is taking connected running to the next level with the introduction of real-time Form Coaching. This personalised feature helps every runner ensure that their form doesn’t break down in the middle of a run by providing real-time, personalised guidance, helping runners better manage their risk of injury and improve their performance.

Runners can also measure their foot strike angle and ground contact time, offered in a post-run analysis, to give them deeper insights into their form, especially useful on longer runs where the form may tend to break down due to fatigue. All of these features are available with a seamless, easy-to-use connection to MapMyRun, part of the world’s largest digital health and fitness community of 270 million users, all working to make the sport and athlete better. 

Apollo Brands
Phone 021 201-1349

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