Your TV might be watching you. Automated Content Recognition (ACR) is a feature that can identify what you’re watching to target ads and suggest content. The TV manufacturer can then sell that data to any company that wants to understand your (and everyone’s) viewing habits. It’s available on all major smart TV platforms and is usually enabled by default on newer TVs.
Even if the device manufacturer or platform holder says the data is private, secure, and anonymized, the tech is still invasive. In fact, it’s probably more invasive than you might think. I’m here to explain the privacy concerns associated with ACR and show you how to turn it off.
