The enforcement of the European Union’s Artificial Intelligence Act brings major new regulatory powers into effect. The European Commission’s AI Office, alongside national authorities, can now actively oversee and enforce rules governing general-purpose AI (GPAI) models.
A cornerstone of this enforcement phase is the implementation of strict transparency requirements. Chatbots and other interactive systems must explicitly inform users when they are conversing with an artificial intelligence rather than a human. Furthermore, synthetic media, including deepfakes, images, audio, and video, must carry clear labels and machine-readable markers to indicate they were generated or altered by AI.
Providers of advanced GPAI models face heightened obligations to mitigate systemic risks, maintain detailed training data summaries, and adhere to copyright policies. These phased measures aim to curb digital deception, safeguard fundamental rights, and establish accountability for developers operating within the European market.
