The market is flooded with AI-powered content mills claiming to write legal content. After 13 years running a legal content agency, here are my red flags and green flags for identifying legal content marketing writers who deliver effective, compliant material.
In 2023, I was concerned that generative AI would render content marketers like my company obsolete. In 2025, I’m more worried about the flood of AI-powered “legal content marketing agencies” that are putting law firms at risk. Here’s the paradox: The market is flooded with people who claim they can write legal content, but finding content writers for law firms who actually deliver high-quality, compliant material? Harder than ever.
