There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the length of a phrase does not tell the whole story.

What sets a long-tail keyphrase apart, in addition to number of words, is its specificity. Long-tail keyphrases typically target narrow questions or precise definitions.

The sheer beauty of long tail keywords for a law firm can be summed up in one sentence: “Low volume traffic that converts is more effective than high volume traffic does not convert.”

Read more at Bigger Law Firm…


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