Social media for lawyers

Social media marketing is great if you’re selling a product that suits being advertised on it, like a clothing or make up brand for example. It gets a little trickier however if your trying to sell a service that isn’t quite so attractive or ‘sexy’.

So can Law Firms use it? The simple answer is, yes. Social media tools like Twitter, Facebook and LinkedIn provide a fast and cheap way for Law Firms to keep in touch with clients and prospects, keep an eye of competitors, and keep up-to-date with industry trends!

Many are now using social media to get more exposure for their law firms and gain advantage over some of their competitors. Want to know how you could use it for your law firm? Read on… 

Choose Your Platforms

Firstly, you want to choose the social media platforms you are going to invest time in. Unless you deal with things like cosmetic surgery and breast surgery claims or something that can be visual, it’s very difficult to use platforms like Instagram or Pinterest. It’s best to focus of twitter or linked in for example, that lend themselves well to your services. It’s a good idea to start with one or two platforms to begin with. Take a look at what your competitors and market leaders in your sector. See what they are doing and what they get the most interaction with.  

Are People Talking about you?

Have a quick search and find out what conversations are already going on about your law firm or your lawyers online. This is a great place to start as you can use this content to you advantage and hop in on these conversations. This can be massively useful for upgrading the image of your law firm.

Plan Your Content

You don’t have to have a rigid plan, but it’s a good idea to plan your content and know what your content strategy is going to be. What content might be interesting to your target audience? Think why they might want to share it. To use social media effectively, you’ll need to create content that is provocative and engaging. Consistency is key, so it’s really no good posting out 10 tweets in 2 days, and then nothing for 3 weeks. What you really need to define is what the constraints are on what you are allowed to say in public.

Get Everyone in Your Law Firm Involved

A good idea when your running channels in house is to get everyone involved. By spreading the workload, you can ensure that your content gets out there! Having say a different person in the office in charge every week, you can make it a little bit of everyone’s job. Encourage everyone to get online and do their bit! Encourage your team to connect with clients online and get them to share and engage with your posts.

Find Leads, Build Relationships

Once you start getting active on social media, you’ll hopefully find that people will start talking about you on social media and interacting with you. If you’re a divorce lawyer, search for people tweeting or writing about break-ups and divorces. By reaching out to them, you’re instantly creating a potential lead. This can take a few minutes and be really successful!

Finally, be persistent. 

Don’t expect to make a social media account any have hundreds of followers and engagement instantly. It takes time to build a following and persistence to keep a following. Keep going, and social media could be massively advantageous for your law firm!

Contributed by:
Bethany Pembrook is a freelance writer based in London.
@BethanyPembrook

On behalf of:
Cosmetic Surgery Solicitors

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