Let’s be honest. People do not typically browse law firm websites for fun. They seek out law firm websites most likely because they are worried or genuinely upset about a situation in their lives.
Maybe they just got served divorce papers, received a DUI charge, or suffered injuries in a serious car accident. Potential clients come knocking on your door every day — through your law firm’s website and your law firm FAQ page. Small law firm digital marketing is so important to give practical advice to these potential clients.
They have serious questions, and they most likely do not have the time or patience to scroll through several pages for answers. This is why your law firm’s website needs a great FAQ (Frequently Asked Questions) page. A well-crafted FAQ page can bring immediate benefits to your visitors, and it helps save you time as well. Your law firm FAQ page can serve as a “first responder”, satisfying potential clients with clear, concise answers to their urgent, but typical questions.
