branding your law firmDeveloping brand recognition is crucial because it creates a snapshot of a firm’s business personality—e.g., traditional and sophisticated, colorful and friendly, or tough and exacting—and sets the tone for what customers can expect. Most law firm logos tend to be fairly conservative, sticking with a safe, classic typeface and only one color. But new firms open every year and competition for clients is steep, so everyone is working hard to distinguish themselves from the pack.
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