What are the most effective forms of legal marketing? We are currently at the tipping point of using technology to market law firms. Law firms are just beginning to use blogs and many are beginning to understand how to use web sites effectively for marketing. The key indicator is that firms are starting to list industries that they serve on their websites. In other words, instead of creating a website all about their credentials, they are focusing on their visitors. It is a classic marketing technique to focus on customers, and not what you are selling.
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