samsung logoSamsung Electronics South Africa is warning consumers of a false competition and hoax that has come to the brand’s attention. This hoax is falsely using the Samsung name in an aim to entice consumers to deposit a ‘refundable’ insurance fee, before they can claim the prize of a 2012 Model Ford Fiesta vehicle.

In line with this hoax, consumers are receiving letters, informing them that they have won a 2012 Model Ford Fiesta in an ongoing SAMUSNG MOBILE random selection lotto. However, in order to receive the vehicle, consumers need to pay a fee for car and e-toll registration as well as insurance, amounting to the value of R2 970. The letter states that once payment is made, the vehicle will be delivered in a maximum of 72 working hours.

Says Michelle Potgieter, Head of Marketing and Corporate Communications at Samsung Electronics South Africa: “Samsung South Africa is not running any such competition in association with Ford. This competition is a hoax and we therefore encourage consumers to not act on receipt of such a letter, but to rather report this immediately to Inspector Elvis Hlungweni at the Randburg Police Station on telephone number 011 449 9055 using case number 689/7/2012. Alternatively, consumers can contact Samsung’s call centre on 0860 726 786.”

Samsung South Africa has raised this matter with the SAPS and has been in discussion with Ford, to ensure that this matter can be effectively investigated. “Samsung South Africa takes such hoaxes very seriously to ensure that the South African consumer is protected as best as possible from such falsities,” adds Potgieter.

Consumers should be advised that all competitions and promotions undertaken by Samsung Electronics South Africa will always be displayed on the company’s web site (

“As always, we urge consumers to verify uncertain competition details through our official web site or alternatively, to contact the Samsung Electronics South Africa call centre (0860 726 786). This will safeguard consumers from divulging personal information or from undue fees paid, as a result of these types of scams,” concludes Potgieter.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit


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