The single biggest impediment to blog success for lawyers is failing to focus on a niche. The tighter the niche the better.
Niche blogs become must reads for an audience, enable a lawyer to build a reputation (often where no other lawyer is playing) and enable relationships to flourish, often for work outside the niche.
I have been playing with ChatGPT of late, particularly looking at ways AI can be used in writing and in legal blogging. I wanted to see how ChatGPT could be used in helping a lawyer develop a niched focused blog to develop business.