Marketing scam calls

Direct marketing is a serious industry in South Africa and it is frequently used by businesses as a marketing tool. Justine Krige, a director at law firm Cliffe Dekker Hofmeyr, says that many businesses undertake research about prospective customers by accessing information already in the public domain.

This includes gleaning information from publicly accessible websites (such as LinkedIn, Facebook and the like), and obtaining information via company switchboards, she said.

Read more at BusinessTech…

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