South Africans spend more than five hours (in fact an average of 5.15min/day – the highest in the world) on their mobile phones every day, and we depend on our devices for just about everything. Because of this, businesses and law firms need to expand the way they meet the needs of mobile users. If your website is mobile-friendly, you are on the right track, but pretty soon, this may not be enough. Mobile marketing for lawyers is going to be a game-changer, if you know how to do it correctly. Google is making changes that will make mobile-optimized sites primary and desktop components less visible. If your law firm makes key changes now, your website will remain visible in searches and avoid losing valuable clients.
