Why Directory Listings & Citations Are Key for Your Local Business
Directory listings and citations play a very important role in the success of any local SEO strategy. If you own a local business and...
Every Law Firm Should Have Follow Up Calls
You know the good feeling we get when the car workshop calls you to see if your service with them went as planned? What...
Law Firm Marketing in Reverse
Planning your marketing campaigns is vital when deciding to chase new business – just having a plan to follow and measure along the way....
Upgrading your Law Firm Image
Back in the day when pops managed a 20 partner, 100 paralegal law firm – to upgrade your image, you built a fancy new...
Measuring Law Firm Marketing
Sort of like setting an exam paper for a school subject, first you find out what the goal is – 100% and say 300...
Ghosting to Improve Your Law Firm Service
Ghosting or Ghost Calling or Ghost Clients are all forms of checking on your service levels by contacting your firm as if a client,...
Use Online Legal Directories for Immediate Exposure
Most of the marketing initiatives we cover in the Law Firm Marketing 101, take time, continuous effort and often a good bit of cash....
Social Media for Lawyers – Part Two
The “How-To” Guide
Have you recently found yourself scrolling through Twitter, Instagram and LinkedIn wondering what all the hype was about?
Sure the pictures are great...
Marketing gifts for law firms
We all love receiving gifts and most of us get a warm feeling about giving others something, especially when they don’t expect anything. ...
Facebook Engagement – Paid Boost
This last week we took a relatively good post reaching over 300 people with 8 engagements, we boosted that post for 24 hours with...
A Lawyer’s Blog Represents Much More Than a Legal Directory Submission
Reading a piece in the Global Legal Post about the Do’s and Don’ts of Legal Directory Submissions, I couldn’t help but think that a blogging...
Law Firm Branding in Strange Places
Don’t think for a second that branding at a non-related function or event will not create leads for your law firm. Firstly, just having...
