CRM systems

Why should a law firm use a CRM system?

Any business, looking to grow and nurture their client base must use a Customer Relationship Management system – FACT. A law firm is a...
Facebook engagement for law firms

Facebook Engagement Not So Simple

Well, my experiment to drive engagement by posting good content, pictures and questions last week did not work. Let us look at a few...
Facebook for lawyers - step by step

Starting a Facebook Page for Your Law Firm – Baby Steps

I decided to start a small series inside a series giving you the exact steps to creating a Facebook page for your clients and...

Instant-On Marketing Ideas for Law Firms

I have given many free marketing tips for law firms, but just about every idea I have mentioned requires ongoing effort from the law...
Boosting law form content

Boost Your Law Firm Social Content

When we start off in the social media/blog or website news, we tend to think that creating the great content is enough to bring...
measurement of marketing is critical

Measuring Law Firm Marketing

Sort of like setting an exam paper for a school subject, first you find out what the goal is – 100% and say 300...
Christmas card

Sending Season Greetings to Your Law Firm Clients

How many Christmas cards have you received in the last 2 weeks and will receive in the remaining days leading up to Christmas? ...

Before you start!

And we are off! Most people launch into marketing before making some very important decisions. Almost like going to the movies without any idea...

Law Firm Marketing 101 – Introduction

To start off with, I’m not sure we will get to 101 articles where we help law firms market themselves better, but then again...

The 4Ws Marketing Strategy

4W - Who, what, when and where. In our previous chapter about planning in Law Firm Marketing 101, we introduced the 4 "W"s and...