CRM systems

Why should a law firm use a CRM system?

Any business, looking to grow and nurture their client base must use a Customer Relationship Management system – FACT. A law firm is a...
Have your goal in mind when starting a marketing campaign

Law Firm Marketing in Reverse

Planning your marketing campaigns is vital when deciding to chase new business – just having a plan to follow and measure along the way....
Business card ideas for lawyers

Business Cards for Law Firms

The old school introduction and information exchange is still handled by the business card. It makes sense to use this opportunity to stand out...
7 Startup Tips to Law Firm Marketing

7 Startup Tips for Law Firm Marketing

Marketing a law firm is a daunting task and often I have been asked by lawyers, just where and how should they start –...
Facebook tips for law firms

Basic Tips for Your Law Firm and Facebook

Ask any lawyer about their presence on Facebook and watch their body language, the arms fold, legs cross and if wearing a jacket, they...
Dont chase two rabbits at once in marketing

Marketing and the Art of Chasing Rabbits

“Focus! If you chase two rabbits, both will escape” (ancient Chinese proverb) This article is for you if – You own a small law...
Adwords for law firms

Google Adwords for Lawyers in Simple Steps

Everyone talks about getting instant referrals via the internet is quick and easy by using Google Adwords, but nobody really shows us the process...

Law Firm Marketing 101 – Introduction

To start off with, I’m not sure we will get to 101 articles where we help law firms market themselves better, but then again...

The 4Ws Marketing Strategy

4W - Who, what, when and where. In our previous chapter about planning in Law Firm Marketing 101, we introduced the 4 "W"s and...

Instant-On Marketing Ideas for Law Firms

I have given many free marketing tips for law firms, but just about every idea I have mentioned requires ongoing effort from the law...