Have your goal in mind when starting a marketing campaign

Law Firm Marketing in Reverse

Planning your marketing campaigns is vital when deciding to chase new business – just having a plan to follow and measure along the way....
Stand out from the competition

Why should people do business with your law firm?

To the man on the street, there does not seem to be that much that differentiates one law firm from another. Your goal in...
7 Startup Tips to Law Firm Marketing

7 Startup Tips for Law Firm Marketing

Marketing a law firm is a daunting task and often I have been asked by lawyers, just where and how should they start –...
Facebook tips for law firms

Basic Tips for Your Law Firm and Facebook

Ask any lawyer about their presence on Facebook and watch their body language, the arms fold, legs cross and if wearing a jacket, they...
Business card ideas for lawyers

Business Cards for Law Firms

The old school introduction and information exchange is still handled by the business card. It makes sense to use this opportunity to stand out...
Pay associates for origination of business

More Firms Should Offer Origination Bonuses To Associates

Many people within the legal profession already know, numerous law firms offer associates a bonus for work that they bring into a...
Adwords for law firms

Google Adwords for Lawyers in Simple Steps

Everyone talks about getting instant referrals via the internet is quick and easy by using Google Adwords, but nobody really shows us the process...

Use Online Legal Directories for Immediate Exposure

Most of the marketing initiatives we cover in the Law Firm Marketing 101, take time, continuous effort and often a good bit of cash....
Dont chase two rabbits at once in marketing

Marketing and the Art of Chasing Rabbits

“Focus! If you chase two rabbits, both will escape” (ancient Chinese proverb) This article is for you if – You own a small law...
creating a good law firm domain name

Choosing a good domain name for a law firm

First impressions count…in terms of marketing and in terms of stickability in the mind of your potential client. Domain names are the first impression...

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