Law Firm keywords are not all created equal

We need to spend a little more time on understanding keywords to give our online marketing a better chance of succeeding. Not all keywords...

Keywords = Law Firm Marketing

Not sure how I can emphasise the huge importance of choosing the correct keywords before you get stuck into your law firm marketing, most...

Use Online Legal Directories for Immediate Exposure

Most of the marketing initiatives we cover in the Law Firm Marketing 101, take time, continuous effort and often a good bit of cash....

Who Should Handle Marketing in a Small Law Firm?

We spoke about this in the “Before you start!” section, the costly and simple option is outsourcing this to a marketing services company –...

The 4Ws Marketing Strategy

4W - Who, what, when and where. In our previous chapter about planning in Law Firm Marketing 101, we introduced the 4 "W"s and...

Before you start!

And we are off! Most people launch into marketing before making some very important decisions. Almost like going to the movies without any idea...

Law Firm Marketing 101 – Introduction

To start off with, I’m not sure we will get to 101 articles where we help law firms market themselves better, but then again...

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